Saturday, October 24

Coca-Cola on the Nutriotnal (or at least marketing) Prowl....

On the issue of nutrition, who might be a better resource than the American Academy of Family Physicians? Some are beginning to doubt....

The organization just accepted grant money from Coca-Cola to develop educational web content. As ABC News reports:

Dr. Lori Heim, president-elect of the AAFP, said in a statement that the organization was looking forward to working with the soda maker "and other companies in the future on the development of educational materials to teach consumers how to make the right choices and incorporate the products they love into a balanced diet and healthy lifestyle."

Critics are calling the deal a "embarrassing conflict of interest," and I think I may ageee. Clearly there should be some place for food companies to make a positive contribution, but I wonder if that could be as much in the food they design, rather than the marketing angles they may be working through other organizations and the audiences they have acess to...

Along these lines, consider Tom Colicchio, the guru of Top Chef, who is also collaborating with Coke in an :Eat Tastefully: campaign:

“Great taste doesn’t need to be overly complicated. For me, it’s always been about keeping it simple and adding personal touches that create a lasting impression,” said Chef Colicchio. “Sometimes, that means simply pairing the right meal with a straightforward flavor you enjoy – like a Diet Coke, which has a distinctive taste without the calories.”

Fine food is just a soda away!

You can see Tom work it on YouTube as par tof the campaign.


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