Tuesday, November 9

Fast Food Advertising vs. Industry Vows

I recently discovered a story on NPR about a new Yale University study on fast food advertising geared towards children and families. According to the study, ever since fast food restaurants started offering healthier options on their menus, they have decided to increase the amount of advertising aimed at their most impressionable customers.

This interested me as an Ecology of Food student, mainly because it reminded me of the power advertising can have over what we choose to eat. It not only tries to convince us to buy something, but does so by appealing to their wants and desires. Thus, advertising reflects these desires by letting us know or convincing us that they can be fulfilled by buying a certain product. So I think what this story tells us is that fast food joints are still well aware of the ability of their advertising and are still able to rely on it to lure customers into buying food they know is bad, but tastes so good.

Click here for full story on NPR.org

-Kimberly P.

1 comment:

Consul said...

Are those toys pictured available for sale anywhere?